interview

Jay Park Won Soju Launch Interview

Korean meals culture is closely tied with consumption of alcoholic beverages, largely soju, 북분자주 bukbunjajoo and beer. Sharing a meal with buddies without alcohol is practically anathema, absent religious abstention. A portmanteau combining the words soju and maekju , somaek is a well-known Korean beer cocktail, pairing light lager with soju, the well known low-alcohol distilled liquor commonly produced with sweet potatoes or tapioca. Much more refined than a bomb shot and packing significantly less of a punch than a boilermaker, somaek is crisp, refreshing, and straightforward to sip in the sun. The flavor was so pure and intense, the...